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MAR. 02, 2023

Apple, soon to further crowd the content ocean and make giant waves, is expected to announce its much-anticipated big billion dollar streaming/production/video service plans (no name yet for this new effort!) on March 25 at its Cupertino, CA. headquarters. Some big names that Apple has reportedly signed for these efforts, including M. Night Shyamalan, Steven Spielberg, Reese Witherspoon, Damien Chazelle, Oprah, some Jennifers (Garner and Aniston), are expected on stage. Questions also loom regarding exact launch dates (this year certainly), its moviemaking partnership with A24 (a Sofia Coppola/Bill Murray project has already been reported), and, among many others, Apple’s pricing model (Apple has a rep to go high but it enters this space late and faces a lotta already entrenched competition).